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AI Insights · Timothy · April 2025

Top 5 Photo and Video Apps on iOS in Australia: Q1 2025

Explore the performance trends of the top 5 photo and video apps on iOS in Australia during Q1 2025, including CapCut, Instagram, YouTube, Canva, and Snapchat.

Top 5 Photo and Video Apps on iOS in Australia: Q1 2025

In the first quarter of 2025, the top photo and video apps on iOS in Australia demonstrated varied performance trends. Here's a detailed look at the weekly metrics for each app, based on data from Sensor Tower.

CapCut - Video Editor by Bytedance Pte. Ltd showed a notable increase in weekly revenue, peaking at around $170K in mid-February. Downloads started high at 57K in early January but declined to approximately 31K by March, with a slight recovery towards the quarter's end. Active users remained relatively stable, fluctuating between 860K and 1M.

Instagram maintained consistent weekly downloads, averaging around 20K. Revenue peaked at $53K in mid-January but gradually decreased to $31K by the end of March. Weekly active users showed a slight increase, reaching over 5.2M by the end of the quarter.

YouTube experienced strong revenue figures, starting at $815K and climbing to over $1.3M mid-quarter. Downloads saw a downward trend, beginning at 22K and dropping to 15K by March. Active users remained robust, consistently above 9.8M.

Canva: AI Photo & Video Editor demonstrated a steady increase in revenue, reaching $136K in late February. Downloads fluctuated, peaking at 23K in mid-February before stabilizing around 20K. Active users showed an upward trend, briefly surpassing 300K in February.

Snapchat saw a high in revenue at $305K in January, with a slight decline to $257K by March. Downloads remained stable, hovering around 15K, while active users consistently stayed above 2.8M.

These insights provide a glimpse into the dynamic performance of leading photo and video apps in Australia. For more detailed analysis, visit Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025