AI Insights · Timothy · April 2025
Top 5 Photo and Video Apps on iOS in Australia: Q1 2025
Explore the performance trends of the top 5 photo and video apps on iOS in Australia during Q1 2025, including CapCut, Instagram, YouTube, Canva, and Snapchat.
In the first quarter of 2025, the top photo and video apps on iOS in Australia demonstrated varied performance trends. Here's a detailed look at the weekly metrics for each app, based on data from Sensor Tower.
CapCut - Video Editor by Bytedance Pte. Ltd showed a notable increase in weekly revenue, peaking at around $170K in mid-February. Downloads started high at 57K in early January but declined to approximately 31K by March, with a slight recovery towards the quarter's end. Active users remained relatively stable, fluctuating between 860K and 1M.
Instagram maintained consistent weekly downloads, averaging around 20K. Revenue peaked at $53K in mid-January but gradually decreased to $31K by the end of March. Weekly active users showed a slight increase, reaching over 5.2M by the end of the quarter.
YouTube experienced strong revenue figures, starting at $815K and climbing to over $1.3M mid-quarter. Downloads saw a downward trend, beginning at 22K and dropping to 15K by March. Active users remained robust, consistently above 9.8M.
Canva: AI Photo & Video Editor demonstrated a steady increase in revenue, reaching $136K in late February. Downloads fluctuated, peaking at 23K in mid-February before stabilizing around 20K. Active users showed an upward trend, briefly surpassing 300K in February.
Snapchat saw a high in revenue at $305K in January, with a slight decline to $257K by March. Downloads remained stable, hovering around 15K, while active users consistently stayed above 2.8M.
These insights provide a glimpse into the dynamic performance of leading photo and video apps in Australia. For more detailed analysis, visit Sensor Tower.